This word I learned from listening to ‘How Stuff Works’ podcast. It’s a medical term for bad breath and an interesting fact, the word was almost forgotten until the guy who created Listerine in late 1800s/early 1900s brought the word back in his smart marketing campaign for Listerine as a cure for ‘chronic halitosis’. I imagined halitosis as a creature with it’s on entity – no offense to those who do suffer from halitosis!

from dictionary.com:
hal·i·to·sis [hal-i-toh-sis]
a condition of having offensive-smelling breath; bad breath.

1870–75; < Neo-Latin; see halitus, -osis

As the advertising scholar James B. Twitchell writes, “Listerine did not make mouthwash as much as it made halitosis.” In just seven years, the company’s revenues rose from $115,000 to more than $8 million. (from freakonomics)


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